Marcello Carpino

Cover art
Publisher(ab)Normal2019
ARPA is an artefact reflecting on the progressive transformation of labour and the socio-economic consequences linked to the introduction of automation in production processes. Despite all reservations, automation might be considered to substantially contribute to the construction of a socio-economically sustainable paradise, freeing humanity from the fatigue of labour through an ecosystem of machines. ARPA is shaped as an instrument of propaganda, a device as part of a larger communication strategy staged in the city of Oslo, informing the public about a forthcoming technological revolution. The collision between the two media involved – still images and scrolling video-texts – unveils ...

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