Adriana Kertzer

PublisherDesignFile2014
The Imaginary Brazil in contemporary Film, Fashion, and Design In Favelization, Kertzer sets out to understand the ways in which specific producers of contemporary Brazilian culture capitalized on misappropriations of the favela (informal squatter settlements that grow along the hillsides and lowlands of many Brazilian cities) in order to brand luxury items as “Brazilian.” Kertzer analyzes the the works of artists and designers citing instances of engagement with primitivism and stereotype to make their goods more desirable to a non-Brazilian audience. The author further argues that the processes of interpretation, aestheticization, transcendence, and domination are part of the favelization phenomenon. Originally ...

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