Siiri Tännler

PublishersInventory PressO-R-G2020
A *New* Program for Graphic Design is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid-to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader. Rooted in three courses (Typography, Gestalt, and Interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction to graphic design and visual literacy, from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer. This book was produced over three days in Los Angeles, based on eight years of teaching at Princeton University. One semester-long course was compressed and presented each day ...
PublishersInventory PressO-R-G2020
A *Pre-* Program for Graphic Design is a video-enabled sibling to A *New* Program for Graphic Design which collects video of the lectures that were presented in Los Angeles by David Reinfurt in July 2018. Each day for three days, six 45-minute slide lectures were delivered to a live studio audience and video recorded. The resulting footage was transcribed, edited, and lightly reworked. In this standalone ePub, video viewing modules are embedded in an orderly walk through the book’s three sections: Typography, Gestalt, and Interface. Each section includes six video lectures which comprises a single graphic design course. All of the lectures were ...

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