The Emirate of Dubai

Cover art
PublisherMicrosoft2017
In late April, the Emirate of Dubai announced the release of its eponymous typeface, designed in conjunction with Microsoft and Monotype, which is both openly downloadable and bundled with Microsoft Office. A strikingly generic sans-serif built for some 23 languages, the typeface is designed to be easily read on any screen, at any size. It is marketed in the dramatic language of too-serious PR campaigns) as simultaneously urban, global, ancient and modern: it aims to synthesize Dubai’s architectural futurism with heritage characters both Latin and Arabic. Like its namesake, the Dubai font wants to be anything for everyone — the Helvetica ...

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