The book explores some of the interconnections between art, activism and the business concept of disruptive innovation. With a backdrop of the crisis of financial capitalism, austerity cuts in the cultural sphere, the idea is to focus on potential art strategies in relation to a broken economy. In a perverse way, we ask whether this presents new opportunities for cultural producers to achieve more autonomy over their production process? If it is indeed possible or desirable, what alternative business models emerge? The book is concerned broadly with business as (artistic) material for reinvention, including critical writing and examples of art/activist projects.