DataArbitrage was a program that generated money by selling personal data and using that money to purchase fake social media accounts. DataArbitrage then sold the data from the fake social media accounts, bought new social media accounts and commenced a process of data arbitrage whose result was the dilution of useful data due to the overabundance of fake personal information.

Through DataArbitrage, we can undermine the value of data, until it becomes too uncertain and too costly for companies to collect and understand. When the cost to collect a terabyte of data surpasses its value, then the data economy will stop running. Our analysts have projected 2020 as the year we will break the data economy.  In the mean time we have already started making a dent in the data economy.

DataArbitrage was operated anonymously, and is no longer functioning.

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