When Spotify was founded in 2006, it aimed to solve the problem of online music distribution, remunerating artists for plays. 13 years on, it is a massive data node that is having a profound effect on how artists and audiences connect. In this cast, New Models speaks with music journalist Liz Pelly, who has written extensively on Spotify, particularly its impact on independent music. She talks to us, here, about Spotify’s structure, how it nudges artists to optimize their acts through metrics, and what it understands “music” (let alone “independent”) culture to be. Liz also gives an update on community organizing in NYC’s IRL music/nightlife sphere.
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