Pentagram defines itself as “a multi-disciplinary, independently owned design studio”. Founded in 1972 by five partners, it still remains an example of a successful non-vertical business structure allowing four generations of designers to work under one roof. In this episode, NY-based Pentagram partner Natasha Jen talks about the origins of this “designer’s republic”, the decision-making process with no CEO, and the examples of fellow studios with different structures.
Studios mentioned: Landor, Lippincott, Wolffolins, Pentagram, Superunion
People mentioned: Colin Forbes, Alan Fletcher, Mervyn Kurlansky, Theo Crosby, Kenneth Grange