Index of Titles Filed Under 'Marketing'

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PublisherStrelka Press2021
Dean Johnson, futurist and head of innovation at Brandwidth, explains how the Internet of Things relies on continuity of experience. 2:02 — About Dean Johnson and what he does 5:14 — Mobile technologies 8:50 — How we developed our first gadget 20:27 — How does an iBook work 21:05 — Urban environments 23:50 — Libraries 25:42 — How do we actually interact with content 37:26 — Why the iPad was so popular and successful 42:19 — Back to the future
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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the ‘Information Society,’ motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a ‘good life,’ and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual ...
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PublisherStylus2017
This unspeakable horror was prepared by Stylus, a “global innovation research and advisory firm, which works with businesses to stimulate innovation and growth.” Full of quotes like “Globally, 69% of UHNWIs have become more conscious about displaying their wealth in public over the past decade,” it’s a guide to trends in maintaining wealth and well-being while assuring nobody resents you for it. There are suggestions for how luxury brands can stand out through charity or “meaningful minimalism” and coerce the desired UHNWI’s to their brands. Also included are tips for where and how to hide when society crumbles. In times ...
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Publishere-flux2008
Following the recent terrorist attacks in Mumbai, doctor and New Age guru Deepak Chopra commented on CNN that perhaps the worst thing for terrorist groups would be for someone like President-elect Obama to befriend the Muslim world and turn them against terrorists—simple as that! Such a statement is symptomatic of the idea that power today should, whenever possible, be exercised through attraction and seduction rather than through direct coercion. Joseph Nye, one of the intellectual fathers of neoliberalism, has termed the genteel, salesman-like diplomacy that emerged after the Cold War “soft power”: the ability of a political body such as ...
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Publishere-flux2009
It’s worthwhile to question the field of art from time to time, to demand to know its basic motives and intentions. Where is all this production actually heading? How do we locate the work of the work, as it were? But finding a resolution or consolidating art’s meaning into some form of criteria is probably not the point. Perhaps it makes more sense to simply continue asking, in as many ways as possible, the question of what art should do, and how it might do it. These questions can produce a degree of clarity when posed from outside of the usual ...
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Publishere-flux2017
The critique of bureaucracy slithers like a sewer—hidden, warm, and necessary—beneath the aging towers of the twentieth-century intellectual metropolis. Arising first as one answer to The Question—namely, what happened in the USSR?—bureaucracy eventually came to replace the bourgeoisie as the preferred explanation for why everything was the way it was. To this day, pseudonyms for bureaucracy remain highly fashionable pieces of conceptual hyperbole. Any characterization of instituted sociality as uniform unfreedom—the spectacle, the body without organs, libidinal economics, Empire, Bloom—has its origins in the bureaucratic obsession with control, as distinct from the bourgeois obsession with ownership… Editorial Editors Art, Technology, and Humanism Boris Groys The ...
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Publishere-flux2018
In Ursula Le Guin’s 1971 novel The Lathe of Heaven, a seemingly unassuming young white male begins effective dreaming. Desperate to stop altering realities by night, George Orr borrows other people’s pharmacy cards (the world is overpopulated, resources heavily rationed) to obtain more than his share of dexedrine and barbiturates. Landing himself in the hands of an oneirologist, he becomes a tool—a proxy to make the doctor’s megalomaniacal utilitarian fantasies real. The doctor suggests, and George dreams. “This was the way he had to go; he had no choice. He had never had any choice. He was only a dreamer”… Editorial Editors Homeland ...
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PublisherOnCurating.org2015
This issue of OnCurating is dedicated to artistic ephemera on the occasion of the exhibition project They Printed It! Invitation cards, press releases, inserts and other forms of artistic (self-)marketing at Kunsthalle Zurich (21 November 2015 – 7 February 2016). Along with the presentation at the Kunsthalle, which will change on a weekly basis, the project also includes seminars for university students in Zurich, a blog, and a public workshop with international participants. The first part of this issue aims to contextualize the broad category of ephemera, including the invitations, press releases, and magazine advertisements mentioned in the title, and ...
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In the summer of 2007 three artists from Slovenia legally changed their names to “Janez Janša,” the name of the right-wing Prime Minister at that time. Since then, the artists have presented their works as performances, exhibitions and a film documentary, and have continued with their investigation of “What’s in a name?” Starting from this famous Shakespearian question, four eminent European philosophers – Austrian Robert Pfaller and Slovenians Mladen Dolar, Jela Krečič and Slavoj Žižek – confront the implications of the Janšas’ name change and its consequences in four essays. Ten years of artistic and real life activity, here illustrated by ...
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In 2007, three Slovenian artists joined the conservative Slovenian Democratic Party (SDS) and officially changed their names to Janez Janša. While they renamed themselves for personal reasons, the boundaries between their lives and their art began to blur in numerous and unforeseen ways. The catalogue of Janez Janša® – the anthological exhibition curated by Domenico Quaranta and presented in 2017 at the Museum of Contemporary Art Metelkova (+MSUM) in Ljubljana – presents a comprehensive selection of works and projects produced by Janez Janša, Janez Janša and Janez Janša over the last ten years – most of them arising as collateral effects of ...
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Jon Lackman, art historian and writer, tells the story of RDS, Random Darknet Shopper, a bot created by the Swiss artists Carmen Weisskopf and Domagoj Smoljo, known as !Mediengruppe Bitnik. RDS is a piece of software that can operate nearly autonomously, blindly selecting an item costing less than $100 from an online black market, then paying for it from its own Bitcoin account, and having the item shipped to the address of the gallery or museum in which RDS resides at the moment. Its story began in September 2014, in an art gallery in St. Gallen, Switzerland, when it first bought a “Fire brigade master-keys set”. ...
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PublisherRealeyes2017
Realeyes is a commercial platform that performs real-time measurement of emotional responses to video stimuli through facial recognition AI modeling. Using (with consent, for now) the intake of webcam feeds, the platform records and analyzes the shape of facial responses while a subject watches a video, telling advertisers and marketers how to more effectively reach a consumer’s core sense of decision-making. Founded at Oxford University in 2007, Realeyes shares some traits with the now-famous Cambridge Analytica company, deriving actionable and expensive) data from the aggregated emotional reactions of thousands of users. This stunningly benign-seeming white paper lays out the psychological ...

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