Lorenzo Eynard

Cover art
We (the community of practitioners comprising MA Graphic Communication Design at Central Saint Martins) talk a lot about open-ended enquiry. What we mean is that starting a project with a fixed end goal in mind leads to uninteresting and uncritical work. Better to follow an idea through the unexpected twists and turns of experimentation, even if it means that the question you end up answering isn’t the one you were asking at the start. And so, open-ended enquiry demands an improvisational approach to research. We frequently reference the idea of adhocism, coined by Charles Jencks and Nathan Silver: “Basically it ...

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