Ippolita

Looking up something online is one of the most common applications of the web. Whether with a laptop or smartphone, we search the web from wherever we are, at any given moment. ‘Googling’ has become so entwined in our daily routines that we rarely question it. However, search engines such as Google or Bing determine what part of the web we get to see, shaping our knowledge and perceptions of the world. But there is a world beyond Google – geographically, culturally, and technologically. The Society of the Query network was founded in 2009 to delve into the larger societal and ...
In The Dark Side of Google Italian writers’ collective Ippolita provides a thorough, fresh analysis of what is behind the universe of Google and the metadata industry. In recent years Google has established itself as a major point of Internet access. We have progressively adapted to its sober, reassuring interface and its advertisements (discretely off to the side, yet always present). We have adopted its services and the habit of using it to the degree that ‘googling’ has become a form of behavior: ‘If you don’t know what it is, Google it!’ Google shows mastery in taking advantage of our need for simplicity. ...
In their new work research collective Ippolita provides a critical investigation of the inner workings of Facebook as a model for all commercial social networks. Facebook is an extraordinary platform that can generate large profit from the daily activities of its users. Facebook may appear to be a form of free entertainment and self-promotion but in reality its users are working for the development of a new type of market where they trade relationships. As users of social media we have willingly submitted to a vast social, economic and cultural experiment. By critically examining the theories of Californian right-libertarians, Ippolita show ...
The Unlike Us Reader offers a critical examination of social media, bringing together theoretical essays, personal discussions, and artistic manifestos. How can we understand the social media we use everyday, or consciously choose not to use? We know very well that monopolies control social media, but what are the alternatives? While Facebook continues to increase its user population and combines loose privacy restrictions with control over data, many researchers, programmers, and activists turn towards designing a decentralized future. Through understanding the big networks from within, be it by philosophy or art, new perspectives emerge. Unlike Us is a research network of ...

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