Yván Martínez

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Graphic communication designers, (in a ‘Western’ context) have historically foregrounded ideas of agency through the realms of aesthetics, expression and semiotics in clear response to the proliferation of services and industries that have required their expertise. Indeed, graphic communication designers have been busy, very busy, bringing organisation to complex information, alongside the shaping and interpretation of messages. More recently, the arrival of cultural and social contexts for communications, in response to ideas of personal cultural capital, (amongst others), has marked an interruption to the former process of design within which ideas translated into output so deftly. Meanwhile, audiences following a cue ...
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Model and Countermodel is a reader of collected texts about practitioners who have proposed risky yet rigorous alternatives to conventional wisdom across art, design and architecture including exemplary attitudes, frameworks, methodologies and methods. In November 2016, a printed and comb-bound edition was featured in Practices of Enquiry, an exhibition of experimental enquiry-based learning by students, graduates and staff of University of the Arts London.

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