Alexandra Midal

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PublisherSternberg Press2019
In Design by Accident, Alexandra Midal declares the autonomy of design, in and on its own terms. This meticulously researched work proposes not only a counterhistory but a new historiography of design, shedding light on overlooked historical landmarks and figures while reevaluating the legacies of design’s established luminaries from the nineteenth century to the present. Midal rejects both linear narratives of progress and the long-held perception of design as a footnote to the histories of fine art and architecture. By weaving critical analysis of the canon of design history and theory together, with special attention to the writings of designers ...
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Sternberg Press is a London-based publishing house of art and cultural criticism, creative nonfiction, and literary and experimental fiction. Founded by Caroline Schneider in New York in 1999, it aims to support both new and established writers and nourish lasting editorial relationships. The press is committed to publishing books with an interdisciplinary focus on contemporary visual culture and related critical discourse.

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