Realeyes is a commercial platform that performs real-time measurement of emotional responses to video stimuli through facial recognition AI modeling. Using (with consent, for now) the intake of webcam feeds, the platform records and analyzes the shape of facial responses while a subject watches a video, telling advertisers and marketers how to more effectively reach a consumer’s core sense of decision-making. Founded at Oxford University in 2007, Realeyes shares some traits with the now-famous Cambridge Analytica company, deriving actionable and expensive) data from the aggregated emotional reactions of thousands of users. This stunningly benign-seeming white paper lays out the psychological ...
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