Our research proposes an alternative model for an urban communal villa, where tenants are completely freed from work and domestic labour. In an almost dystopian scenario, we propose that rent from an oversized billboard would be the tenants’ only source of income. The profit generated by the ads would not be reinvested in capital accumulation, but rather used to pay off the initial investment and sustain the household. The project raises different questions such as “what would we do if we no longer had to pursue an income?” or “can we preserve our ethical integrity while fighting within and against capitalism?”
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