It is an odd interview alright that Barbara Preisig conducted on Brand-New-Life with Mareike Dittmer in light of the fact that Frieze d/e is being discontinued—odd above all, because Barbara Preisig all too politely failed to ask the co-publisher of Frieze d/e, who was long responsible mainly for selling advertising space, the most obvious question: whether there are, perhaps, also economic reasons for the discontinuation after a five-year, seemingly successful operation.