Aleena Chia

Cover art
This collaborative book centers on emergent affinities between big data and big pharma, broadly conceived. It brings together two significant areas of research that, at present, do not adequately speak to one another: engagements with networked technologies, digital cultures, logistical media, and a wide range of approaches to technologized life; and examinations of bio-economy and biotechnologies, drugs and pharmaceuticals, and a spectrum of issues tied to the economization, reproduction, and transformation of life itself. Bridging these dynamic fields, Technopharmacology asks what is gained by examining media technologies in relation to pharmaceuticals and pharmacology, including embodied practices like swallowing a pill or ...

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