This collaborative book centers on emergent affinities between big data and big pharma, broadly conceived. It brings together two significant areas of research that, at present, do not adequately speak to one another: engagements with networked technologies, digital cultures, logistical media, and a wide range of approaches to technologized life; and examinations of bio-economy and biotechnologies, drugs and pharmaceuticals, and a spectrum of issues tied to the economization, reproduction, and transformation of life itself.

Bridging these dynamic fields, Technopharmacology asks what is gained by examining media technologies in relation to pharmaceuticals and pharmacology, including embodied practices like swallowing a pill or being on social media, diagnoses of pornography or internet addiction, consciousness hacking and mundane smartness initiatives. Starting out from a critical media studies perspective, our book is a modest call to expand media theoretical inquiry by attending to the biological, neurological, and pharmacological dimensions of media. Such imbrications are found in concerns that our media technologies are drug-like, push harmful habits, and undo intimacies; the cohabitation of digital devices and drugs in practices of self-optimization, work, sex, and everyday life; the kinetic performativities shored up by platformed sociality or the mobilization of public affect; as well as critical engagements with neoliberal management, biocapital, and global “life support” systems (Vora 2015). Our interests lie in how media and drugs, both separately and together, impact and transform the affective, cognitive, and somatic capacities of bodies in ways that are completely mundane and potentially extraordinary, and that both expand and truncate capacities to thrive…

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