Matthew Hanson

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This issue of OnCurating is dedicated to artistic ephemera on the occasion of the exhibition project They Printed It! Invitation cards, press releases, inserts and other forms of artistic (self-)marketing at Kunsthalle Zurich (21 November 2015 – 7 February 2016). Along with the presentation at the Kunsthalle, which will change on a weekly basis, the project also includes seminars for university students in Zurich, a blog, and a public workshop with international participants. The first part of this issue aims to contextualize the broad category of ephemera, including the invitations, press releases, and magazine advertisements mentioned in the title, and ...
Cover art
“We often have in mind the example that Brecht uses to describe the interval, the suspended time where in the middle of a play on stage the actors aren’t playing – so they are no longer actors – and the spectators don’t have anything to watch – so they are no longer spectators, it is a very beautiful picture of a moment of de-subjectivization, a small human strike.” Originating in Viktor Shklovsky’s analysis of Russian formalism, ostranenie describes the strategy of estrangement – the moment in an artwork that briefly overturns the sense that things have always been as they seem. ...

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