This issue of OnCurating is dedicated to artistic ephemera on the occasion of the exhibition project They Printed It! Invitation cards, press releases, inserts and other forms of artistic (self-)marketing at Kunsthalle Zurich (21 November 2015 – 7 February 2016). Along with the presentation at the Kunsthalle, which will change on a weekly basis, the project also includes seminars for university students in Zurich, a blog, and a public workshop with international participants. The first part of this issue aims to contextualize the broad category of ephemera, including the invitations, press releases, and magazine advertisements mentioned in the title, and to reflect the numerous voices of the participants in the project. The dominant format of the texts presented here is the conversation. The second part of this issue is introduced by Dorothee Richter, and it consists of a project on (self-) advertisement by contemporary artists. The project was conceived and developed by students of the Postgraduate Programme in Curating at the Zurich University of the Arts (ZHdK). During the period of the exhibition They Printed It!, the visitors have the opportunity to print out these “(self-) advertisements” in the exhibition space, and now the current readers of this issue can benefit from their digital format and explore them as the advertisement part of the journal in the printed version…

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