After releasing their mobile shopping app in 2011, Company A noticed a gradual decline in the sales of their signature California camping gear. They realized that the flood of mobile shopping options had the unintended result of exhausting consumer enthusiasm. The pressure to purchase, promoted by all-points checkout, left consumers with a bad case of buyer’s remorse: they had bought the right thing, but at the wrong time.
K-HOLE is a trend forecasting group based in New York.
It was founded by Greg Fong, Sean Monahan,
Chris Sherron, Emily Segal, and Dena Yago.