Man vs Machine


We don’t want to get into the futile debate of whether or not the machine will replace us. If, or when, have no relevance here.

Our life with the machine is now. We want to shine a light on the machine, not as something we use but something that uses us; in the same way that an ax cutting wood requires our muscles to work, our hands to bruise.

The attention economy stole our ability to see beyond the moment, see the arch narrative behind the click. Whether we feel comfortable envisioning a future of superhumans and cyborgs or wish for a return and dismantling of technological progress in favor of the survival of our race, we must understand that decisions are being made now. Those able to see the bigger picture will be part of that decision in the making every day.

Wake up, user. You’ve been drunk for a while.

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