Communities at a Crossroads: Material Semiotics for Online Sociability in the Fade of Cyberculture

<p class="p1">How to conceptualize online sociability in the 21st century? To answer this question, Communities at a Crossroads looks back at the mid-2000s. With the burst of the creative-entrepreneur alliance, the territorialisation of the internet and the commercialization of interpersonal ties, that period constituted a turning point for digital communitarian cultures. Many of the techno-libertarian culture’s utopias underpinning the ideas for online sociability faced systematic counter evidence. This change in paradigm has still consequences today.</p> <p class="p1">Avoiding both empty invocations of community and swift conclusions of doom, Annalisa Pelizza investigates the theories of actions that have underpinned the development of techno-social digital assemblages after the ‘golden age’ of online communities. Communities at a Crossroads draws upon the analysis of Ars Electronica’s Digital Communities archive, which is the largest of its kind worldwide, and in doing so presents a multi-faceted picture of internet sociability between the two centuries.</p> <p class="p1">Privileging an anti-essentialist, performative approach over sociological understandings of online communities, Communities at a Crossroads proposes a radical epistemological turn. It argues that in order to conceptualize contemporary online sociability, we need first to abandon the techno-libertarian communalist rhetoric. Then, it is necessary to move beyond the foundational distinction between <i>Gemeinschaft</i> and <i>Gesellschaft</i>, and adopt a material semiotic approach. In the end, we might have to relinquish the effort to define online or digital communities and engage in more meaningful mapping exercises.</p>