There is Plenty of Room in the Simulation
<p>In this essay, Jussi Parikka, writer and professor in digital aesthetics and culture at Aarhus University, explores the concept of scale. He argues that nothing actually works on the 1:1 scale, so we needn’t be simplistic about scale. Nothing is really self-identical, because all is mediation. All is radically about scales, relations and friction. Across media and aesthetics, in every field which has had to negotiate how to inscribe abstraction in a communicable, tangible form, scale is mobilised inside and into the techniques of knowing. The simplicity of measurement is only apparent, it hides a series of scalar loops that reveal something essential: scale is the middle of an intertwining bundle of forces.</p> <p>Scale is a generative notion and it entails an ethic-aesthetic meaning: scales standardise and potentially destabilise, and creating methods for other scales can be seen as an ethical practice.</p>
Authors: Jussi Parikka
Editors: Janez Fakin Janša
Directors: Marcela Okretič
Proofreader: Miha Šuštar
Designer: Luka Umek, Sonja Grdina
Aksioma Institute for Contemporary Art
Part of: PostScriptUM
ISBN: 9789617173239