Memes are bastards, and we love them for it. But memes are bastards in the sense that they are born from two seemingly incompatible ontological registers: an unholy matrimony of semiosis and virality, sense and nonsense, signification and circulation. More on that later. First, let’s acknowledge that the meme is also an infantile and laughable term, as are all words that repeat themselves. Yet—encountering its own stupidity, and making this into its generative principle—it is not ashamed; like any self-respecting idiot savant, it never ceases to persist in its own convoluted wisdoms. ‘Insanity is doing the same thing over and over again and expecting different results’, as Einstein’s scientific earworm had it. Call us crazy then, but last time we checked, isn’t there difference in repetition? Deleuzean mic-drop…