Born Digital is a benefit auction and an online exhibition made to support the activities of the Link Art Center on the online auction platform Paddle8. The event—the first with this focus taking place in Europe on this scale—includes more than 50 works kindly provided by 33 artists. For two weeks long, from April 15 to April 30, 2014, people and collectors are invited to visit the works and eventually to bid to support the artists and the organizers. The Link Art Center is the first Italian organization to collaborate with Paddle8, an online auction house that partners with non-profit organizations to present their benefit auctions online.
All the featured artists are either based or born in Europe. The selection includes different generations of artists working with the digital medium and within the digital environment, from early pioneers to younger artists still in their twenties. The selected works display a wide range of formats, and respond in different ways—sometimes traditionally, sometimes more radically—to the issue of collecting the digital. Some of them display generative images, some others deal with desktop aesthetics; some refer to online habits, cultures and places, others are strictly related to the living and working conditions introduced by the digital shift. They all inhabit networked spaces; they are Born Digital.