Following the recent terrorist attacks in Mumbai, doctor and New Age guru Deepak Chopra commented on CNN that perhaps the worst thing for terrorist groups would be for someone like President-elect Obama to befriend the Muslim world and turn them against terrorists—simple as that! Such a statement is symptomatic of the idea that power today should, whenever possible, be exercised through attraction and seduction rather than through direct coercion. Joseph Nye, one of the intellectual fathers of neoliberalism, has termed the genteel, salesman-like diplomacy that emerged after the Cold War “soft power”: the ability of a political body such as a state to indirectly influence the behavior or interests of other political bodies through cultural or ideological means…

Julieta Aranda, Brian Kuan Wood, Anton Vidokle

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