Universes Undone

<p>In 1978, sci-fi writer Philip K. Dick wrote a short essay on fictive universes and subjective realities. Mindful of the authoritarian power of fiction and imagination, he set forth to expound on the danger of spurious realities manufactured by the media, governments, and other interest groups in order to exercise control over mass behavior and perception. He pictured a potential future where communities and individuals no longer had the ability to acknowledge or comprehend realities beyond those that they have been exposed to, leading to a communication breakdown within society. Four decades after this insightful piece was written, the way our world is mediated, represented, and simulated through technology and media has become much more intricate, while the mechanisms beyond what we can see are also much more abstruse. Not unlike Dick’s own craft, artist and film-maker, Neïl Beloufa has been creating micro-universes through his work, as a way to scrutinise commonly accepted ideologies and suppositions that uphold what we understand as reality. In Beloufa’s eyes, these representations pervade our everyday experience like propaganda through newspapers, advertisements, and screens. They are presented to us no longer as autonomous individuals, but rather as viewers and consumers…</p>

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Fondation Pernod Ricard

Part of: TextWork

ISSN: 27269949

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